ShapedRecover vs VillaTheme.
How ShapedRecover lines up against Abandoned Cart Recovery by VillaTheme, feature by feature, free tiers included.
FreeIncluded freeProPaid tier onlyNot offered
| Feature | ShapedRecover | VillaTheme |
|---|---|---|
Tracking | ||
| Track from add-to-cart (pre-checkout) | Free | Pro |
| Live “shopping” state | Free | — |
| Guest + registered tracking | Free | Free |
| Bot / phantom-cart filtering | Free | Free |
| Cart snapshot with line items | Free | Free |
Abandonment states | ||
| Cart abandoned | Free | Free |
| Checkout abandoned | Free | Free |
| Payment failed recovery | Free | Pro |
| Pending / unpaid order recovery | Free | Pro |
| Win-back (past customers) | Pro | Pro |
Email templates | ||
| Pre-built template gallery | Free | Free |
| Live email preview | Free | Free |
| Merge tags | Free | Free |
| Editable subject + preheader | Free | Free |
| Product table block | Free | Free |
| Coupon block (fixed / %) | Free | Free |
| Auto-apply coupon on return | Free | Free |
| Per-template on/off toggle | Free | — |
| Start-from-scratch editor | Free | Free |
| Conditional content blocks | Pro | Free |
| Exclude sale items from coupon | Pro | — |
Sequences & automation | ||
| Multi-step sequence | Free | Free |
| Per-step send delay | Free | Free |
| Trigger by abandonment type | Free | Free |
| Auto-cancel on purchase | Free | Free |
| Conditional rule engine | Pro | — |
| Per-customer coupon usage limit | Pro | — |
| Automated expired-coupon cleanup | Pro | — |
Channels | ||
| Free | Free | |
| SMS | Pro | Pro |
| Pro | — | |
| Facebook Messenger / push | Pro | — |
Analytics & reporting | ||
| Recovered revenue + orders | Free | Free |
| Recovery rate | Free | Free |
| Abandonment rate | Free | Free |
| Email open tracking | Free | Free |
| Click tracking | Free | Free |
| Conversion attribution (locked totals) | Free | — |
| Per-template performance report | Free | Free |
| Product-level recovery report | Free | Free |
| Full send log | Free | Free |
| Date-range filtering | Free | Free |
| Trend deltas | Free | — |
| CSV export | Free | Free |
Abandoned carts list | ||
| Status per cart (5 states) | Free | Free |
| Source + sequence-step column | Free | Free |
| Per-shopper detail view | Free | Free |
| Bulk actions | Free | Free |
Settings & sending | ||
| Configurable abandonment window | Free | Free |
| Separate guest & member timers | Free | Free |
| All options in the UI | Free | — |
| SMTP / sender setup + test send | Free | Free |
| Admin recovery notifications | Free | Free |
| Recovery report email digest | Free | Free |
Compliance & data | ||
| GDPR consent checkbox | Free | Free |
| Consent on by default (store side) | Free | — |
| Unsubscribe + suppression list | Free | Free |
| Never-track exclusion rules | Free | Free |
| Data retention auto-delete | Free | Free |
| Secure recovery link (no implicit login) | Free | Free |
Integrations & support | ||
| Zapier connector | Pro | — |
| Generic webhook connector | Pro | — |
| Guided setup checklist | Free | — |
| License key + auto-updates | Pro | Pro |
| Priority support | Pro | Pro |